Earn money through casino affiliate programs
What is affiliate marketing
Affiliate Marketing is a revenue sharing venture between an individual (called an affiliate marketer, associate marketer, publisher or simply affiliate) and an advertiser. The affiliate promotes a business or product through electronic media by placing advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits.
Benefits of a top affiliate marketing program
A good affiliate marketing program offers you the following benefits:
- You can work from home.
- Your hours will be flexible and you are basically your own boss.
- Once you have set up your website the work will be minimal.
- You can build a real home business with unlimited income potential and virtually no risk.
Earn money through affiliate programs
This is generally done by signing up with an affiliate program either directly through the program provider or through an affiliate network that provides a variety of affiliate programs, all in one place.
For the purpose of this website, we will only refer to casino related affiliate programs. You have to sign up to work with either a certain casino brand or an affiliate network that caters for a selection of casinos. One of the advantages of grouped casino programs is that you only need one login to check the stats and combined earnings are paid in one check.
There are several ways to earn money through affiliate marketing based on whether it is a sign-up, lead or sale.
When it comes to casino affiliate marketing, commissions usually take these forms: CPA, REV SHARE or HYBRID. The amount paid (comission) for each of these comission structures varies and depends on the casino affiliate program.
COST PER AQUISITION / COST PER ACTION (CPA)
You will be paid a guaranteed amount for every lead (collected info of interested visitors) you refer who signs up for membership and/or becomes a money player. These Pay-Per-Sale (PPS) programs usually offer the highest commissions and the lowest conversion ratio.REVENUE SHARE
You will be paid a percentage of the monthly gross revenue generated by every lead who you refer who becomes a Money Player. The commission is based on the players' contribution to the monthly gross revenue of the casino's products. So the more your players play, the bigger your check.- Hybrid Deals: A hybrid affiliate deal involves a combination of two or more online marketing models, such as CPA and REV SHARE, or a guaranteed flat amount per month or commission.
- Two Tier Program: By referring other webmasters to the affiliate program you are registered with, you are entitled to a commission of their (your sub-affiliates) conversions. The first tier (customer based revenue) usually is the normal commission you are entitled to for referring customers to casino sites, as explained above. All the additional tiers (affiliate based revenue or sub affiliate tiers) can be used two earn commission on sales generated by people you referred to the program. In a two tier affiliate program you have your normal commission plus one tier to earn a commission on sales generated by your sub-affiliates.
NOTE: Some sites refer to their tier program only in regard to the different layers of sub affiliates you can have. In this case the first tier refers to the first commission tier of your *sub affiliates, instead of the customer based revenue. For example: Let's say you refer a visitor to an affiliate program and they sign up to become an affiliate themselves (first tier) and then refer someone else, who in turn becomes an affiliate (second tier) as well. You will be paid what you earn plus what your direct referral earns plus what your indirect referral earns up to two levels deep. It should be easy to determine which system is being used, as sub affiliate commission tiers are paid at a lower percentage (around 0.1% to 10%) than your normal commission (around 20% up to 50%). We will use the "normal" tier system, whith the first tier being your general casino referral comission, when referring to affiliate programs.
*Sub-Affiliates means all traffic generated via your dedicated links and generated by a 3rd party you contacted and linked to the site.
- Multi Tier Program: Anything that has mor than two tiers is called a multiple tier program. In a three tier program, for example, you could refer a visitor to your affiliate program who signs up to become an affiliate himself. This person again could refer someone else, who becomes an affiliate as well. You will be paid what you earn plus what your direct referral earns plus what your indirect referral earns up to three levels deep. It can be a very powerful tool if you marked your site well and are able to spread your message widely. Some affiliate's networks include hundreds and thousands of other affiliate partners, and these affiliates are earning a percentage from the efforts of every single person in their network. Euro partners and Webroute Services even offer a 10 tier program, to name just a few. Hypothetical speaking, affiliate programs could have an infinite number of tiers, but usually are limited to 10 tiers for practical reasons.
- Pay Per Click (PPC), synonymous with Cost Per Click (CPC), is another way to make money as an online casino webmaster by selling advertising on a per click basis. Casinos pay for each visitor that clicks on a text link or banner that takes the visitor to their site, normally paid per unique visitor. This amount is generally low (from $0.01 to $0.25 per click) with a very high conversion ratio since visitors need only click on a link to earn the affiliate a commission. This is a less common strategy among smaller webmasters, because most casino sites don't want to buy advertising unless they're guaranteed results. But with a popular, well visited website you could generate considerable amounts of advertising revenue.
Characteristics of Top Affiliate Marketing Programs
The key to every affiliate marketer's success is to choose good affiliate programs and to employ excellent marketing techniques in promoting or selling the products to an audience. Why choose a good program and not simply the best? After all, the internet is full of directories listing only the best programs? There is no such thing as "the best" affiliate marketing program. A pogram might work very well for assocciate marketer A and make him a millionaire whereas it does not do much for marketer B. In other words, it can be a success to one and a failure to another. There are many good programs varying in the features they offer. Before you decide what is the right plan for you make sure they all share the following key success characteristics:
- Reputation: How long has the program been in business? Most good programs have a good track record and their affiliates are happy to promote the program to others. You should be able to find out a great deal by performing an online search for the affiliate program in question. Joining internet forums is a very useful way of obtaining more detailed information about the opportunity being offered to you. You might also want to check out affiliate directories, such as associate programs or casino affiliate programs. They screen all their applicants, so you can be sure they list only reputable affiliate programs that meet their stringent standards.
- High Comission: Of course, money is not all that counts towards being a good affiliate partner, but just like a salary, commissions are important to consider. A new gained customer is worth more to the casino than the money they have to pay you for a one time sale. If the customer you referred is happy, he will most likely return - and the casino keeps all the backend profits. So, don't just settle for the first affiliate program that comes along. Get an overview of different reputable online casino affiliate programs out there and compare them according to your personal preferences, so you can make an informed choice.
- Fees: You should never have to pay in order to participate in an affiliate program!
- Terms and conditions: The contract offered must state all terms and conditions for both parties clearly and concisely. Among other things, the contract must include details regarding payment structure, dates, rates, and rules that both parties must observe.
- Support and Statistics: It's important to have the proper tools to conduct a business. Many affiliate programs offer a variety of marketing tools, such as reviews, advertising banners, logos, tutorials, newsletters or data feeds (including simple text documents, spreadsheet documents, RSS feeds, or XML feeds) to provide their users with real time data. Look at the quality and depth of these resources when choosing which programs to join.
- Prompt Payment, Payment Options: Internet companies are notorious for taking a long time when it comes to paying off their dues. Good affiliate programs are those paying their affiliates in a timely manner, as stated in their rules. For example, if your contract says that you're to receive payment every 15th of the month then you'll receive it whenever that day of the month comes without fail. Good affiliate programs always offer their affiliates a number of payment methods to choose from. Some of you might prefer to get paid by moneybookers or PayPal, while others might prefer to have their checks instantly directed to their bank accounts.
- Service and Support The best affiliate programs are those willing to extend a helping hand to their affiliates because they know that helping their affiliates also means helping themselves in the end.
- No Exclusivity Clause: A good affiliate program should never impose any restrictions as to what other programs you are allowed to belong to or which products you can sell on your website. Remember that you're not the only one who profits as an affiliate. The lifetime value of the customer you refer is worth much more than what they pay out to you for that one-time sale!
Depending on what your preferences are, it also might be worth checking if the program in question uses renowned gaming software e.g. Microgaming, Playtech, Cryptologic or proprietary software, how detailed the affiliate reports are, the targeted regions and the language support, compliance with laws and regulations, quality of support and if the program is part of a gaming network. All the featured affiliate programs on CasinoMadness.de have been chosen with these criterias in mind.
